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Starbucks To Offer Unlimited Free Wi-Fi : NPR

June 14

Starbucks Corp. will begin offering unlimited free wireless Internet access at all company-operated U.S. locations starting July 1, part of an ongoing effort to bring more customers in the door.

The Wi-Fi access, which will eventually include a new network of news and entertainment content exclusively for customers, comes as Starbucks works to take business back from rivals like McDonald’s Corp. and independent cafes that have long offered free Internet.

The cafe chain, which recorded its first quarterly increase in customers in 13 quarters earlier this year, had previously offered two free hours of Web access each day to registered customers.

via Starbucks To Offer Unlimited Free Wi-Fi : NPR.

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